About the Tool Kit
In an effort to increase the depth and breadth of knowledge about the Michigan Cancer Consortium within our state, members of the Consortium's Communications Subcommittee have developed the MCC Communications Tool Kit. The tool kit includes:

• both video and Microsoft PowerPoint introductions to the Michigan Cancer Consortium and its MCC Initiative;

• background information about the MCC and its activities;

• key messages for new and existing MCC member organizations, potential funders, and policymakers; and

• order forms for comprehensive cancer control materials.

The MCC encourages representatives of all MCC member and partner organizations to become part of the Consortium ’s sales and marketing force and use these materials to inform and inspire others about the MCC and to encourage them to join our efforts. This tool kit contains all the necessary information to help you explain the MCC to others, both within and outside your organization.

We encourage you to show the introductory video to your organization’s Board of Directors and senior management team, as well as to your co-workers and partner organizations. The more people who see the video, the more people will know about the MCC and the important work the Consortium's members do together. Our goal is to gain support that will sustain MCC’s momentum and engage more members in focused cancer control activities.

We ask that each time you show the video, you complete the MCC Video Viewing Fax Back Form located in Section 1 of the MCC Communications Tool Kit.

Thank you in advance for sharing the MCC's story with others. The heart of the MCC is organizations working together to control cancer in Michigan. The more that others know about and understand the MCC, the faster the Consortium can achieve its priorities and reduce the human and economic burden of cancer in Michigan. Together we are able to accomplish what no one of us could achieve alone.

Please use this tool kit and let us know what you think by emailing .

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Section 1

• Promotional Video: "Michigan Cancer Consortium: Building Bridges"*

  • Video in Quick Time movie format (9 minutes, 13 seconds; 18.96 MB file)

  • Video in Windows Media video format (9 minutes, 13 seconds; 18.69 MB file)

• Video Evaluation Forms

  • MCC Video Survey (to be completed by those viewing the video)

    • Online version

    • Adobe Acrobat PDF version**

  • MCC Video Viewing Fax Back Form (to be completed by those showing the video)

    • Adobe Acrobat PDF version** (revised Nov. 14, 2006)

• Microsoft PowerPoint Presentation: "Michigan Cancer Consortium: Building Bridges"***

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Section 2

• MCC Mission and Vision Statements (revised Oct. 23, 2006; available as an Adobe Acrobat PDF file)**

• MCC Cancer Control Guiding Principles (revised Nov. 15, 2006; available as an Adobe Acrobat PDF file)**

• MCC Priorities (available as an Adobe Acrobat PDF file)**

• About the MCC (available as an Adobe Acrobat PDF file)**

• MCC Organizational Chart (revised July 2008; available as an Adobe Acrobat PDF file)**

• Roster of MCC Members (revised November 2007; available as an Adobe Acrobat PDF file)**

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Section 3

• Handouts containing key messages for targeted audiences:

  • How New and Existing MCC Member Organizations Can Take Advantage of MCC Membership (revised 03/19/07; available as an Adobe Acrobat PDF file)**

  • Key Messages for Policymakers and Funding Agencies: How to Advocate for the MCC Priorities (available as an Adobe Acrobat PDF file)**

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Section 4

• Order forms for comprehensive cancer control materials:

  • MCC Guidelines for the Early Detection of Breast, Cervical and Colorectal Cancers

    MCC Early Detection Guidelines Order Form as an Adobe Acrobat PDF file** (revised 06/30/08)
    
    MCC Early Detection Guidelines Order Form as a Microsoft Word document (revised 06/30/08)

  • Making the Choice: Deciding What to Do About Early Stage Prostate Cancer

    Online version

    Adobe Acrobat PDF version**

  • Michigan Health Promotions Clearinghouse — Order form for cancer education materials (updated Sept. 22, 2008; available as an Adobe Acrobat PDF file)*

*Please Note: You will need MP3 player software, such as Real Player or Windows Media, installed on your computer to view these videos.

Real Player is available for free download at www.real.com/player/index.html?lang=en.

Windows Media Player is available for free download at www.microsoft.com/windows/windowsmedia/player/download.

**Please Note: You will need Adobe Acrobat Reader to open, view and print this file once it has been downloaded. If you need a free copy of Adobe Acrobat Reader, please click here.

***Please Note: You will need Microsoft PowerPoint to open, view and print this PowerPoint file once it has been downloaded. If you need a free copy of the Microsoft PowerPoint 2007 Viewer, which enables you to open, view and print full-featured presentations created in PowerPoint 97 and later versions, please click here.

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last updated: 09/24/08

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